Grants Insights

With over 2.49 billion monthly active users watching over 5 billion videos on the platform every single day, YouTube is the world's most popular online video-sharing site, and the second most visited site in the world, second to Google. There is no wonder why YouTube is such a great platform for businesses, people and, influencers to market themselves. It gives them the chance to reach a huge, worldwide audience and connect with people in new and exciting ways. Whether it's through regular videos, ads or, working with popular creators, YouTube is a powerful tool for growing brands and building stronger customer relationships.  I use YouTube every day, whether I’m lying in bed, eating or, just relaxing. It’s easy to access, and I can find content for any part of my day, making it my go-to place for enjoyment and learning. I’ve also noticed how businesses use YouTube to show me ads for things I’m interested in, like new gadgets, services or, even local restaurants. These ads o...

This past weekend, I had the chance to celebrate my birthday with all my friends and family. It was not just any birthday. It was my 21st, a milestone I had been looking forward to for a long time. I can’t even describe how excited I was for this day to finally arrive. Turning 21 is a big deal because it comes with so many new opportunities and freedoms. At 21, you can legally drink, rent a car, gamble and, even apply for a pilot’s license. It is an age that opens up new doors and marks the beginning of a new chapter in life. I have heard so much about how life changes when you turn 21, and now that I have reached it, I am excited to see what new experiences and adventures lie ahead. In this blog, I will talk about all the great things and memories I endured that made it a night I will never forget with stories that'll last a lifetime. The week leading up to Saturday was filled with excitement, anxiety and, anticipation. Every day, I found another reason to look forward to my 21s...

  I can hardly wait for this weekend! I’ve been looking forward to it for a while now, and it’s finally almost here. So many fun things are happening, and I’m ready to fast-forward a few days. From our final OAC game and daylight savings to Halloween parties and celebrating my 21st birthday, I am beyond excited for what’s to come! First up, we have our last OAC game against John Carroll, who is ranked in the top 25 and is definitely our biggest rival. This game means a lot to us, and I’m eager to see how we perform. The energy will be high, and I know everyone will give their all. Our games against JCU are notoriously intense because they are our biggest rivals. Historically, it’s been John Carroll and us that usually win the OAC every year, which makes our rivalry even stronger. I hope we can beat John Carroll and kick off a fantastic weekend! After the game, we’re heading to a Halloween party on Saturday night. Halloween has always been my favorite holiday. I love the decorat...

LinkedIn is a powerful platform where professionals connect and grow. It is not just for job searching; it is also an important tool for marketing. Both businesses and individuals use LinkedIn to share content, engage with their audience and, promote their products and services. One of the main ways people market on LinkedIn is by sharing content. Companies and professionals post articles, updates and, helpful information that their audience finds interesting. By sharing valuable content, they can establish themselves as experts in their fields. This builds trust and encourages others to engage with them. I often see my connections sharing relevant articles or updates, which inspires me to do the same. Engagement is very important on LinkedIn. Users can comment on, like and, share posts from their connections, which helps build relationships and strengthen their network. I try to do this daily, as it keeps my profile active and visible. When I engage with others’ content, I not onl...

  Pinterest is a visual pinboard-style social sharing network where people discover and save ideas. Every idea is represented by a "Pin" that includes an image or video, a description and, a link back to an online source. Pinterest allows users to save and categorize images into different boards. Once a pin is added, others will see that pin on their Pinterest home feed and can save the pin to their boards. I’ve never used Pinterest, but I know a handful of friends and family who enjoy it for inspiration and new ideas. It can be used as a social media outline to advertise and market products, items or, ideas. In this blog, I will explore and discuss the different areas I found interesting Chapter 8: Marketing with Pinterest! Today, Pinterest is the #15 most popular social media platform in the world, reeling in roughly 465 million active users. Both of these numbers were surprising to me because when I think of the most popular social media platforms, I never even consider Pi...

Looking back on my weekend, I enjoyed playing soccer, hanging out with friends and, spending time at the cider mill. Saturday started with a soccer game against Capital, where we gave it our all on the field. After the game, I spent quality time with my teammates and family, enjoying some much-needed time to relax. Sunday began with a recovery breakfast, followed by a trip to the cider mill, watching Lions football and, some studying. This blog will capture a more in-depth look at all of the things that I did this weekend! Saturday, we had an important game against Capital University, which was our first true test in the OAC. Before Capital, we held a record of 4-0 in the OAC while capturing a shutout in every game up to that point. We started the game off strong and had great energy, but one mistake in the back cost us a very uncharacteristic goal in the closing minutes of the first half. This was a gut-wrenching feeling because we knew that our shutout streak was now over. We ended u...

Snapchat is more than just a messaging app for me; it’s my primary platform for news, information, and connecting with friends. As I scroll through my feed, I notice how effectively many brands and creators use Snapchat for marketing. After reading Chapter 7: Snapchat Marketing, I have a lot of new knowledge of the power in Snapchat marketing and how it relates to my daily life. Snapchat has over 300 million active users, making it a significant platform for marketers. Its unique features, such as Stories, Discover, and Snap Ads, allow brands to engage users in creative ways. Unlike traditional advertising, Snapchat offers a more personal and interactive experience. Brands can share behind-the-scenes content, special promotions, and real-time updates that resonate with their audience. Snapchat is known for having very snackable content and posts because posts can only be uploaded on a user's "Story" for 24 hours. Users are more likely to engage with content that feels exc...