Marketing with Pinterest!

 

Pinterest is a visual pinboard-style social sharing network where people discover and save ideas. Every idea is represented by a "Pin" that includes an image or video, a description and, a link back to an online source. Pinterest allows users to save and categorize images into different boards. Once a pin is added, others will see that pin on their Pinterest home feed and can save the pin to their boards. I’ve never used Pinterest, but I know a handful of friends and family who enjoy it for inspiration and new ideas. It can be used as a social media outline to advertise and market products, items or, ideas. In this blog, I will explore and discuss the different areas I found interesting Chapter 8: Marketing with Pinterest!

Today, Pinterest is the #15 most popular social media platform in the world, reeling in roughly 465 million active users. Both of these numbers were surprising to me because when I think of the most popular social media platforms, I never even consider Pinterest.  Pinterest brings in a whopping $2.5 billion annually from ad revenue, which is impressive for a platform that often flies under the radar. Pinterest sells promoted pins to advertisers, making three dollars per user. Advertisers pay for an ad to surface in their desired audiences' home feed or at the top of search results.

 Pinterest stands out because it focuses on sharing images and ideas, attracting users who love DIY projects, fashion and, home decor. This specific focus not only keeps users engaged but also makes it a great place for businesses to advertise and reach the right people. Pinterest ads help people decide what to do or buy next. Since people use Pinterest to find new ideas and products, it's a great platform for B2C brands to leverage for advertising.

Additionally, there are four major ad objectives Pinterest uses to reach its audience, awareness, consideration, conversations and, offline sales. Awareness helps businesses get noticed by showing their ads to more people, ensuring users see their brand or product. Consideration encourages users to think more about a product or idea, providing details that help them understand why they might want to try something. Conversions focus on getting users to act, such as visiting a website or making a purchase, making it easy for them to buy what they see. Finally, offline sales aim to connect online interest to real-world shopping by tracking how Pinterest ads lead to in-store purchases. By using these objectives, Pinterest helps brands achieve their goals and connect with users in meaningful ways.

In conclusion, Pinterest is a unique platform that helps people discover and save ideas through visual content. With a large number of active users and large ad revenue, it offers businesses a great way to reach their target audience. By using different ad objectives like awareness, consideration, conversions and, offline sales, brands can connect with users and encourage them to take action. Overall, Pinterest is an effective tool for both inspiration and advertising, making it valuable for users and businesses alike.