Grants Insights

  I can hardly wait for this weekend! I’ve been looking forward to it for a while now, and it’s finally almost here. So many fun things are happening, and I’m ready to fast-forward a few days. From our final OAC game and daylight savings to Halloween parties and celebrating my 21st birthday, I am beyond excited for what’s to come! First up, we have our last OAC game against John Carroll, who is ranked in the top 25 and is definitely our biggest rival. This game means a lot to us, and I’m eager to see how we perform. The energy will be high, and I know everyone will give their all. Our games against JCU are notoriously intense because they are our biggest rivals. Historically, it’s been John Carroll and us that usually win the OAC every year, which makes our rivalry even stronger. I hope we can beat John Carroll and kick off a fantastic weekend! After the game, we’re heading to a Halloween party on Saturday night. Halloween has always been my favorite holiday. I love the decorat...

LinkedIn is a powerful platform where professionals connect and grow. It is not just for job searching; it is also an important tool for marketing. Both businesses and individuals use LinkedIn to share content, engage with their audience and, promote their products and services. One of the main ways people market on LinkedIn is by sharing content. Companies and professionals post articles, updates and, helpful information that their audience finds interesting. By sharing valuable content, they can establish themselves as experts in their fields. This builds trust and encourages others to engage with them. I often see my connections sharing relevant articles or updates, which inspires me to do the same. Engagement is very important on LinkedIn. Users can comment on, like and, share posts from their connections, which helps build relationships and strengthen their network. I try to do this daily, as it keeps my profile active and visible. When I engage with others’ content, I not onl...

  Pinterest is a visual pinboard-style social sharing network where people discover and save ideas. Every idea is represented by a "Pin" that includes an image or video, a description and, a link back to an online source. Pinterest allows users to save and categorize images into different boards. Once a pin is added, others will see that pin on their Pinterest home feed and can save the pin to their boards. I’ve never used Pinterest, but I know a handful of friends and family who enjoy it for inspiration and new ideas. It can be used as a social media outline to advertise and market products, items or, ideas. In this blog, I will explore and discuss the different areas I found interesting Chapter 8: Marketing with Pinterest! Today, Pinterest is the #15 most popular social media platform in the world, reeling in roughly 465 million active users. Both of these numbers were surprising to me because when I think of the most popular social media platforms, I never even consider Pi...

Looking back on my weekend, I enjoyed playing soccer, hanging out with friends and, spending time at the cider mill. Saturday started with a soccer game against Capital, where we gave it our all on the field. After the game, I spent quality time with my teammates and family, enjoying some much-needed time to relax. Sunday began with a recovery breakfast, followed by a trip to the cider mill, watching Lions football and, some studying. This blog will capture a more in-depth look at all of the things that I did this weekend! Saturday, we had an important game against Capital University, which was our first true test in the OAC. Before Capital, we held a record of 4-0 in the OAC while capturing a shutout in every game up to that point. We started the game off strong and had great energy, but one mistake in the back cost us a very uncharacteristic goal in the closing minutes of the first half. This was a gut-wrenching feeling because we knew that our shutout streak was now over. We ended u...

Snapchat is more than just a messaging app for me; it’s my primary platform for news, information, and connecting with friends. As I scroll through my feed, I notice how effectively many brands and creators use Snapchat for marketing. After reading Chapter 7: Snapchat Marketing, I have a lot of new knowledge of the power in Snapchat marketing and how it relates to my daily life. Snapchat has over 300 million active users, making it a significant platform for marketers. Its unique features, such as Stories, Discover, and Snap Ads, allow brands to engage users in creative ways. Unlike traditional advertising, Snapchat offers a more personal and interactive experience. Brands can share behind-the-scenes content, special promotions, and real-time updates that resonate with their audience. Snapchat is known for having very snackable content and posts because posts can only be uploaded on a user's "Story" for 24 hours. Users are more likely to engage with content that feels exc...

This fall break was a mix of soccer and quality family time. I couldn’t be home for the entire break because of our game against Muskingum on Saturday, but it turned out to be a fantastic day. We won 6-0, which was a huge confidence booster for the team. With this win, we’re on a solid roll in the OAC, now with three wins and three shutouts. The energy going into the game was intense; even though we knew we were favored, we still had to prove it on the field. We did just that, and the result was very convincing. After the game, I drove home to spend time with my family. The colder weather is creeping in, so I also needed to grab some warmer clothes. I was really excited to be back home and see my family and my two dogs, Findlay and Piper. One of my favorite fall traditions is visiting the cider mill with my family. We made sure to stop by, and it was a great way to enjoy my time at home. We had cider slushes and fresh donuts, and I loved seeing all the animals there. The cider mill...

Midterms are finally here, and I couldn’t be more excited—to get them over with. Like many students, I see midterms and exams as a very stressful and chaotic time. No matter how much I study, review, or practice, I always seem to fold under pressure when the exam is right in front of me. Over the years, I have tried many tips and tricks to stop this from happening. The main thing that has helped me in the past two years of college is creating a distraction-free environment for studying. I am known for being an extroverted person who enjoys laughing and making others laugh. This can be a positive thing in many situations, but when my friends are trying to get their work done, it isn’t always the best quality to have. There have been many times when I went to the library to get work done but ended up just talking and socializing the whole time. I often leave feeling unproductive, which is frustrating. Sometimes, I feel bad and disappointed in myself. I know that might sound a bit ext...

In 2022, Elon Musk, CEO of Tesla and SpaceX, announced he was buying Twitter for $44 billion. In July 2023, he changed the name to X, a move that surprised many. This change has significantly impacted how businesses market themselves online. Today, X is a key platform where people around the world get their news, sports updates, and political information. For me, it is an important tool to stay updated and follow my favorite celebrities. One major change in 2023 is that X has become focused on video content. Research shows that eight of ten user sessions now include videos. I often find myself engaging more with videos than with text posts, as they capture my attention better. This shift means brands are creating more engaging content that can grab attention. Video is often more appealing than text or images, allowing companies to showcase their products and services in lively ways. As users prefer video, brands are finding new ways to connect, using everything from short promotional c...

Instagram has been a part of my life since I got my first phone in 6th grade, and I have managed to build my profile as the years have passed. In Chapter 5: Marketing with Instagram, several insights stood out to me regarding this social media platform. For instance, it mentions that Instagram is the 4th most popular social media platform in the world; however, if you were to ask me without prior knowledge, I would have assumed it was Instagram. Personally, it has been there through it all for me, and it remains my favorite app of all time. I always enjoy scrolling through to see what everyone is up to daily, weekly, or monthly. This chapter highlights a significant feature associated with Instagram that contributes to its success: the algorithm. Instagram employs a variety of algorithms, classifiers, and processes to rank content across its features like Feed, Stories, Explore, Reels, and Search. Each section of the app has specific algorithms designed for its users. Instagram's g...